Commercial Art Portfolio
Vocabulary
L1.) Project Scope- The part of planning a project that involves making a list of specific project goals with tasks, costs, and deadlines
2.) Change Orders- Requested changes to a project's scope which should either be approved or denied
3.) Feedback Loop- The order in which feedback ( comments about how someone is doing on a job) is presented on an part of a project
4.) Scope Creep- Continuous and unauthorized growth of a project's scope.( This means things are taking longer than planned).
5.)Target Audience- The specific group of consumers that will most likely want to buy your product or service
6.) Demographics- The groupings in your target audience that can be age, culture, education levels, income levels, and gender
7.) Questions to ask a client- What are the goals of a project? Who is the target audience? What are the audience demographics?
8.) Project Specs- Description of how the project needs to be done ( sizes, resolution, color format, web vs. print document, etc)
9.) Tijmeline- The estimated time it will take to complete a project and when its due
10.) Project Phases- The grouping of steps required to finish a project- they are broken down into sections and put on a time line
11.) Planning and Analysis Phase- The first step in the project when a team collaborates on how to solve a problem in the project
12.) The second step in the project when solutions are created and suggested to solve any problems or tasks needed
13.) Testing Phase- The third step in the project when a team makes sure everything that was designed works correctly
14.) Implementing/ Publishing Phase- The last step in the project when the final project is done and either put on a website, published in a box, or printed
15.) Iterative Design- A type of process where you continuously improve the project you're working on by making a prototype, testing it, tweaking it, and repeating the cycle with the goal of getting closer to the solution
16.) Visual Design Process- Discuss intention of the job, research similar jobs, brainstorm ( do rough sketches). Make edits and refine work. This is a specific example of iterative design.
17.) Non-Destructive Edits- When you make edits that are not permanent. you can easily change these edits at any time. examples are layer masks, adjustment layers, and smart object edits.
18.) Destructive Edits- When you make edits that are permanent. Examples are eraser, using anything in the image>Adjustments menu, clone stamp, selecting something and deleting, merging layers together instead of grouping in folder.
19.) Printing Specs- Files should be set to CMYK. The resolution should be 300.
20.) Screen Specs- Files should be set to RGB. The resolution should be 72. that is clear enough for viewing on a screen and will download faster.
21.) Raster- An image in Photoshop made up of square pixels. It can not be enlarged without losing quality since the pixels will get bigger, making it look blurry. All photographic images are raster/bitmap.
22.) Vector- Graphics that are created mathematically and can be enlarged without losing quality. Examples in photoshop are the shape tool, text, and pen tool. and all adobe illustrator files.
23.) Dimension- The exact size of your file/artboard. Examples: 8x10 inches or 1980x1020 pixels( the first number is the width and second is the height or length.
24.) Proportion/ Aspect Ratio- The ratio of an images width to height. It is often written with a colon between two numbers. Examples 16:9 or 4:3.
25.) Kerning- The space between 2 characters of text.
26.) Tracking- The space between a group of text characters.
27.) Leading- The vertical space between lines of text in a paragraph ( or any stacked text).
28.) Hierarchy- The arrangement of elements in a way that indicates their relative importance, allowing viewers to understand the order of importance within a design.
29.) RGB Color= Additive- In RGB color mode, you add all the colors together to make white. Setting the Red, Green, and Blue to 255 (maximum amount) makes white. Setting those to 0 makes black.
30.) CMYK Color= Subtractive- This works oppositely. In CMYK you SUBTRACT all the colors to get white. Setting the c,m,y, and k to 0% will be white. Setting them to 100% will make black.
31.) Gamut- The range of color used in a color space. for example, fluorescent/ neon colors na not be printed on your ink jet printer so they are out of gamut.
32.) Color Depth/ Bit Depth- How much color information is available for each pixel in an image. Examples would be 8, 16, or 32 bits/pixel. The larger numbers have much better quality. A standard JPG is 8.
33.) Alignment- The placement or arrangement of elements in a design along a visual axis( such as left, right, center, justified) to create balance and order.
34.) Whitespace/ Negative Space- The empty or unmarked areas in a design, strategically used to create balance, clarity, and emphasis.
35.) Mockup- A scale or full-size model used for design presentations, often showing how a design will look in its intended environment.
36.) The visual elements(logos, colors, typography, etc.) that represent a company or brand and help differentiate it from competitors.
1.) Symmetry- The work of art is the same on one side as the other , a mirror image of itself, on both sides of a centerline
2.) Radial Symmetry- A form of symmetry in which identical parts are arranged in circular fashion around the central axis
3.) Contrast- The arrangement of different elements in a design to create visual interest, emphasis, or a focal point. contrast can be achieved through variations in color, size shape, texture, or typography.
4.) Emphasis- The principle of design that highlights the most important elements in a composition to draw the viewers attention. Emphasis can be achieved through size, color, contrast, or positioning.
5.) PNG- A file type used for online (Not printing) that has a transparent background
6.) RAW file- An uncompressed file directly exported from a camera with the most detail possible for editing. After editing, RAW files are often compressed into JPEG files.
7.) Release- A legal document givng permission from the copyright holder to use copyrighted material.
8.) Metadata- Information about an image file such as copyright information. You can set this at File< File Info.
9.) Rasterize- To convert a vector image to pixels (raster image). Text and shapes created with the shape tool are the only vectors in Photoshop.
10.) Resample- To change the dimensions of a raster image by adding or deleting pixels through sampling.
11.) Gradient- A Gradual Fade between colors
12.) Rule of Thirds- The technique of using a grid of three rows and columns and placing important elements where the lines meet.
13 Crop- To cut unnecessary parts of an image to improve framing, highlight a subject or change the images aspect ratio.
14.) Grayscale- Tge use of only, black, white, and shades of gray in an image.
15.) Saturation- The intensity brightness) of a color
16.) Value- The lightness or darkness of a color
17.) Creative Commons- Copyright license that allows anyone to use a work in certain ways with permission from the creator
18.) Non-Commercial- Copyright license that does not allow profit to be made from the use of a creative work
19.) Public Domain- Creative work that can be used without permission because it is owned by thye public and not an individual.
20.) Develpment Order- 1-Planning 2-Designing 3-Building 4-Testing 5-Publishing
21.) Orientation- Specifiy a page orientation for the document as either portrait or landscape
22.) Foreground- Elements in a composition that are closest to the viewer.
23.) No Derivatives- Copyright license that allows others to use a creative work bt it cannot be changes in any way
24.) Share Alike- Copyright license that allows others to reuse, remix, and modify, a creative work, but any derivative(changed) works must be distributed under the same terms and conditions as the original work
25.) Iteratie Design- Involves a continuous cycle of planning analysis implementation and evaluation.
26.) Rule of Thirds- The technique of using a grid of three rows and columns and placing important elements where the lines meet.
27.) Gestalt Principle- When things appear to be simmilar to each other, we group them together
28.) Emphasis- The principle of design that highlights the most important elements in a comp[osition to draw the viewers attention.
2.) Change Orders- Requested changes to a project's scope which should either be approved or denied
3.) Feedback Loop- The order in which feedback ( comments about how someone is doing on a job) is presented on an part of a project
4.) Scope Creep- Continuous and unauthorized growth of a project's scope.( This means things are taking longer than planned).
5.)Target Audience- The specific group of consumers that will most likely want to buy your product or service
6.) Demographics- The groupings in your target audience that can be age, culture, education levels, income levels, and gender
7.) Questions to ask a client- What are the goals of a project? Who is the target audience? What are the audience demographics?
8.) Project Specs- Description of how the project needs to be done ( sizes, resolution, color format, web vs. print document, etc)
9.) Tijmeline- The estimated time it will take to complete a project and when its due
10.) Project Phases- The grouping of steps required to finish a project- they are broken down into sections and put on a time line
11.) Planning and Analysis Phase- The first step in the project when a team collaborates on how to solve a problem in the project
12.) The second step in the project when solutions are created and suggested to solve any problems or tasks needed
13.) Testing Phase- The third step in the project when a team makes sure everything that was designed works correctly
14.) Implementing/ Publishing Phase- The last step in the project when the final project is done and either put on a website, published in a box, or printed
15.) Iterative Design- A type of process where you continuously improve the project you're working on by making a prototype, testing it, tweaking it, and repeating the cycle with the goal of getting closer to the solution
16.) Visual Design Process- Discuss intention of the job, research similar jobs, brainstorm ( do rough sketches). Make edits and refine work. This is a specific example of iterative design.
17.) Non-Destructive Edits- When you make edits that are not permanent. you can easily change these edits at any time. examples are layer masks, adjustment layers, and smart object edits.
18.) Destructive Edits- When you make edits that are permanent. Examples are eraser, using anything in the image>Adjustments menu, clone stamp, selecting something and deleting, merging layers together instead of grouping in folder.
19.) Printing Specs- Files should be set to CMYK. The resolution should be 300.
20.) Screen Specs- Files should be set to RGB. The resolution should be 72. that is clear enough for viewing on a screen and will download faster.
21.) Raster- An image in Photoshop made up of square pixels. It can not be enlarged without losing quality since the pixels will get bigger, making it look blurry. All photographic images are raster/bitmap.
22.) Vector- Graphics that are created mathematically and can be enlarged without losing quality. Examples in photoshop are the shape tool, text, and pen tool. and all adobe illustrator files.
23.) Dimension- The exact size of your file/artboard. Examples: 8x10 inches or 1980x1020 pixels( the first number is the width and second is the height or length.
24.) Proportion/ Aspect Ratio- The ratio of an images width to height. It is often written with a colon between two numbers. Examples 16:9 or 4:3.
25.) Kerning- The space between 2 characters of text.
26.) Tracking- The space between a group of text characters.
27.) Leading- The vertical space between lines of text in a paragraph ( or any stacked text).
28.) Hierarchy- The arrangement of elements in a way that indicates their relative importance, allowing viewers to understand the order of importance within a design.
29.) RGB Color= Additive- In RGB color mode, you add all the colors together to make white. Setting the Red, Green, and Blue to 255 (maximum amount) makes white. Setting those to 0 makes black.
30.) CMYK Color= Subtractive- This works oppositely. In CMYK you SUBTRACT all the colors to get white. Setting the c,m,y, and k to 0% will be white. Setting them to 100% will make black.
31.) Gamut- The range of color used in a color space. for example, fluorescent/ neon colors na not be printed on your ink jet printer so they are out of gamut.
32.) Color Depth/ Bit Depth- How much color information is available for each pixel in an image. Examples would be 8, 16, or 32 bits/pixel. The larger numbers have much better quality. A standard JPG is 8.
33.) Alignment- The placement or arrangement of elements in a design along a visual axis( such as left, right, center, justified) to create balance and order.
34.) Whitespace/ Negative Space- The empty or unmarked areas in a design, strategically used to create balance, clarity, and emphasis.
35.) Mockup- A scale or full-size model used for design presentations, often showing how a design will look in its intended environment.
36.) The visual elements(logos, colors, typography, etc.) that represent a company or brand and help differentiate it from competitors.
1.) Symmetry- The work of art is the same on one side as the other , a mirror image of itself, on both sides of a centerline
2.) Radial Symmetry- A form of symmetry in which identical parts are arranged in circular fashion around the central axis
3.) Contrast- The arrangement of different elements in a design to create visual interest, emphasis, or a focal point. contrast can be achieved through variations in color, size shape, texture, or typography.
4.) Emphasis- The principle of design that highlights the most important elements in a composition to draw the viewers attention. Emphasis can be achieved through size, color, contrast, or positioning.
5.) PNG- A file type used for online (Not printing) that has a transparent background
6.) RAW file- An uncompressed file directly exported from a camera with the most detail possible for editing. After editing, RAW files are often compressed into JPEG files.
7.) Release- A legal document givng permission from the copyright holder to use copyrighted material.
8.) Metadata- Information about an image file such as copyright information. You can set this at File< File Info.
9.) Rasterize- To convert a vector image to pixels (raster image). Text and shapes created with the shape tool are the only vectors in Photoshop.
10.) Resample- To change the dimensions of a raster image by adding or deleting pixels through sampling.
11.) Gradient- A Gradual Fade between colors
12.) Rule of Thirds- The technique of using a grid of three rows and columns and placing important elements where the lines meet.
13 Crop- To cut unnecessary parts of an image to improve framing, highlight a subject or change the images aspect ratio.
14.) Grayscale- Tge use of only, black, white, and shades of gray in an image.
15.) Saturation- The intensity brightness) of a color
16.) Value- The lightness or darkness of a color
17.) Creative Commons- Copyright license that allows anyone to use a work in certain ways with permission from the creator
18.) Non-Commercial- Copyright license that does not allow profit to be made from the use of a creative work
19.) Public Domain- Creative work that can be used without permission because it is owned by thye public and not an individual.
20.) Develpment Order- 1-Planning 2-Designing 3-Building 4-Testing 5-Publishing
21.) Orientation- Specifiy a page orientation for the document as either portrait or landscape
22.) Foreground- Elements in a composition that are closest to the viewer.
23.) No Derivatives- Copyright license that allows others to use a creative work bt it cannot be changes in any way
24.) Share Alike- Copyright license that allows others to reuse, remix, and modify, a creative work, but any derivative(changed) works must be distributed under the same terms and conditions as the original work
25.) Iteratie Design- Involves a continuous cycle of planning analysis implementation and evaluation.
26.) Rule of Thirds- The technique of using a grid of three rows and columns and placing important elements where the lines meet.
27.) Gestalt Principle- When things appear to be simmilar to each other, we group them together
28.) Emphasis- The principle of design that highlights the most important elements in a comp[osition to draw the viewers attention.